Monthly ArchivesAugust 2014

iPhone + iBeacon + Apple’s Sauce: Making Eating Out Easy image

Over at PYMNTS, a favorite site of ours, there’s talk of Apple disrupting another industry: restaurants. We’re all excited by the potential of iBeacons, once deployed en masse, to transform the retail sphere with hypertargeted communication between brands and consumers. But the buck doesn’t stop there—the iBeacon technology can add value to any point-of-interest. And here’s where Apple’s next move may come—synthesizing the entire point-of-interest experience on your mobile phone. According to them, a point-of-interest is defined as a location where a consumer has to wait in line to use the services of that establishment. Sound like (almost) every place you visit? A lot falls under this umbrella—movie theaters, cafes, ...

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